When I first started out in Internet marketing, I focused a lot of my time on writing articles, posting to forums and wrote a lot of blogs.
Time really flies. I started 6 years ago. Nowadays, I can afford to buy traffic for my websites. But it also made me realize what a huge mistake I made on generating free traffic when I first started marketing.
Let me drill this into your head.
The words “Free Traffic ” are misleading. And they’re definitely not free. In fact, they’re damn expensive!
Yes, I’ll admit it. Until I began to buy traffic, I never knew what a buffoon I was doing stuff like writing articles, blogging, commenting on forums and so on. The problem was, I was not making much money and these tasks didn’t help fast enough.
Free Traffic – Disadvantages
The free traffic generation methods took a lot of my time. I was writing articles, testing resource boxes and keywords, and spent a lot of time distributing the articles to different directories.
The article did help in SEO later on, and it did generate traffic. But I paid for it using my time.
Let’s say that I wrote 2 good articles and spent 15 minutes submitting it to 2 article directories. The whole process took me 1 hour. If I was really lucky, the articles could generate 15 subscribers for me in the next 2 weeks and I’d be happy.
However, if I spent $30 to buy a solo-ad for 100 clicks, I could have added on average 40 subscribers onto my list.
With paid traffic, you can generate traffic much quicker to your website and most importantly, you will be able to see the conversion rate of your salesletter, email sequences, squeeze page etc… quickly.
The same applies to commenting on forums and blogs. How many subscribers do you think you’ll get if you commented for an hour non-stop?
To get 40 subscribers like from a solo-ad, you will need 100 people clicking on your link in your comment and have a squeeze page that converts at 40%.
This is very difficult to achieve by commenting on other people’s sites. Almost impossible to achieve even in a day if you’re doing the work by yourself.
My point is, free traffic works…however, the disadvantages are:
- it takes a lot of your time
- it is slow to generate significant results
- it frustrates you when you don’t see any results
- your business will progress much slower
Paid traffic on the other hand is much better. You do need to be smart though. Don’t buy advertisement from anyone. Always look for comments from their previous customers to see how well the advertisement did for them.
Don’t fall for an unbelievable offer without doing any research. I once bought a solo-ad for $100 for 500 clicks. The clicks I got were from traffic exchange programs and needless to say, almost zero of them signed up as a subscriber.
If I could go back in time, I would definitely pay for traffic. With any profit I make, I’ll will throw it back into buying traffic.
Having said that, I would still write articles, comment on forums and blogs, create Squidoo lens, build Fan Page etc… but those are for long term results. They do help in SEO and traffic but take time.
If you do these tasks, don’t have any expectation that they will generate a lot of traffic for you. Remember that they are for the long run.
To build a list quickly and to start making sales, you need to buy traffic.
Once you’re profiting, things will be a lot easier. Affiliates will contact you to promote your products and because you have a huge list, you’ll start attracting super affiliates who will want to work with you.
One of the free traffic generation methods I would recommend is ad-swaps which you should definitely try out once you have a good sized list (i.e. 500 or more subscribers).
So to answer the question “Free Traffic or Paid Traffic“, the answer is both. Free traffic to build your foundation and let it generate traffic in the long run. Use paid traffic to instantly test your sales funnel, build a list and make sales.