SEO for blogs (search engine optimization) consists of 3 parts – Plugins, the content and backlinks.
Combine these 3 and you’ll have a blog that in time, will be highly visible on the search engines and generate a lot of traffic for you.
Plugins and content are internal SEO and getting backlinks are what is considered as external SEO. This post focuses on the internal SEO.
How to do SEO for blogs:
SEO For Blogs – Writing Content
The title of your blog post is extremely important. Search engines place a lot of importance on the title which also appears in the Windows title of your post.
When writing the title, I would try to put whatever keywords I am focusing on near the start. However, the title should also be intriguing for the reader to click on and read more.
Don’t write titles that don’t make sense just for the sake of keywords. For me, the readers’ experience is more important.
Try to insert your keywords throughout the content. You should insert your keywords in the first few words of the post and the last sentence of the post. I always keeps to this practice when blogging.
For the rest of the post, I just use the keywords when I have the chance. I don’t try to over do it.
The trick to doing SEO for blogs is sprinkle the keywords which you’re focusing on throughout your post but not making it sound awkward to the reader.
I don’t bother with keyword density because it will take too much of my time to get it right. It will certainly take out the fun of blogging!
With the keywords I will try to bold, italicize and underline difference instances of it. I’m doing this because it’s makes both the reader and the search engines realize the importance of the words.
Sometimes I also hyperlink the keyword to an internal post on the blog or to a resource which I found useful.
To make the post more easy to read, I split up the content using sub-headlines.
And yes, you’ve guessed right. I insert the keywords into the sub-headlines to emphasize it more. I even format it to a H1 or H2 tag as search engines take them into consideration when spidering the web pages.
However, don’t do all these things for each of your posts. At least that’s not how I do SEO for blogs that I create. As I mentioned, this will take the fun out of blogging. Sometimes if doing this makes the post sounding weird to the readers, I remove them.
The user’s experience always comes first.
Placing images on your posts will liven up the content. This makes the reader feel more comfortable in reading your content and it also draws attention.
Images are an excellent way to do SEO for blogs.
When inserting an image, ensure that:
– the Title
– ALT (Alternative) text
– and the file name of the image
all contain the keyword you are writing for.
Search engines looks at these fields as they provide information on what the images are about. That is how we manage to search for images using the Google search engine.
SEO For Blogs – Plugins
For my WordPress blogs, I install the All In One SEO Pack at http://wordpress.org/extend/plugins/all-in-one-seo-pack/
This allows me to customize the Title, Description and Meta Keywords for every post that I write.
As well as inserting the keywords in the title and description, you should also make it sound beneficial so that users seeing your listing on the search engines will want to click on it.
SEO For Blogs – Summary
If you’re a regular blogger, you might as well make the most of it and do some SEO. In time, the search engines will reward you for your effort.
The point I want to emphasize is that doing SEO for blogs will not give you instant results. Providing great content to your readers will give you word of mouth and generate targeted traffic to your blog.
The effects of performing SEO for blogs come much later unless you are targeting for a very long tailed keyword.
The search engines’ aim is to deliver fantastic, relevant content to the readers who are searching for a particular topic. This is why your focus should always be on providing the best content to your market.
The SEO tips mentioned in the post are what is called internal SEO. There is also external SEO which involves getting backlinks to your blog. This is the hardest part and also the most time consuming part which is why backlink building services are becoming so popular.
Search engines continuously change their algorithms to weed out websites that have crappy content but are occupying the first page search results. So just give what the search engines want and you’ll do fine.
P.S. Ooops, I almost forgot. To improve the SEO for blogs, make sure you configure the permalink structure in WordPress by placing /%postname%/ in the Custom Structure field. This will allow you to change the URL for each of your posts and insert your keywords.