If you have a website, you’ll no doubt understand the need to have targeted traffic visit that webpage on a regular basis.
I’ve been stressing this throughout my posts. You only want targeted visitors. The rest of the visitors are there to waste your bandwidth.
Although there are many different ways that you can get this traffic that ranges from social networking to a viral marketing, one of the best ways to receive the traffic is through the search engines themselves. However the algorithm changes a lot, with search engines so I don’t suggest to spend too much time on it.
The art of getting people to your website through the search engines is a process that is known as search engine optimization, or SEO for short. There are many different factors that can help you to get to the top of the search engines but one of the most important is linking.
The first thing that you need to understand is that not all links are created equal. As a matter of fact, some types of links are not going to do you much good at all and others may actually hurt your ranking in some way or another. These are worse that untargeted visitors.
Several years ago, it was easy to get to the top of the search engines by swapping links with other websites. This form of reciprocal linking, however, has now become outdated because of many people taking advantage of the system and ramping up their rankings through massive reciprocal linking. That doesn’t mean, however, that it doesn’t have its place and it can make a difference in your rankings but it should not be the focus of where your incoming links are coming from.
One way links from other websites may be difficult to acquire in some instances but they can do a lot for your search engine ranking. There are several different ways to get these links.
In the first place, you may be able to acquire them if you have a good website and you simply ask for a link from their website to yours. I hope you’re not afraid to ask though. Many people’s online business are not getting anywhere because they don’t have the guts to ask. This includes, asking for the sale, asking for help etc… That’s another story I’ll go deeper in future.
You may also try getting natural links by posting link fodder, controversial or otherwise interesting material on your webpages that will cause people to link to it. When using this technique remember that the words “rude” and “attacking” are not used here. You can be controversial but never attack other people. You’ll only lower yourself to being a cheap character.
Another way that you can acquire back links is by writing articles and posting them to various article directories with a link back into your webpage. Which is what I’ve been talking about in my book “Article Marketing Strategies”.
Using linking in order to ramp up your rankings is not something that can be done instantly. If you are persistent and your efforts, however, you would be pleasantly surprised at how well your rankings will improve once you have these links pointing your direction.
Rome wasn’t built in 24 hours. It was built over a span of many years (I don’t know the exact years though). Same with your link building. Do it daily. Forget about the results for the time being. Just know that it will bring you good results later on.
That’s it for today. But before you go, check out the 2 recent articles I’ve written:
Talk to you later.