Your online product funnel is more important than generating traffic. Find that shocking? Hear me out.
Nearly all my students or subscribers who ask me for help, want to know how to generate more traffic. To them, it’s always about traffic.
Often I will reply by asking them where they’re driving the traffic to. The replies are normally, the squeeze page or salesletter.
That’s perfectly fine, however after digging slightly deeper into their business, I realize that they will sell to the visitor once only.
This means that after becoming a customer, the person has nothing else to buy from the product owner!
All the product owner does after getting the customer is:
- generate more traffic to bring in more sales
- forget about the customer. Let it stay isolated on the autoresponder list.
- email the customer with an affiliate offers once in a blue moon
I’m serious. These 3 actions are what most online entrepreneurs do after they gain a customer.
Which is why I tell my students that creating a solid online product funnel is more important than traffic generation.
The main reason is because you’ll be wasting your time generating a lot of traffic when the visitors only buy one product from you and then probably unsubscribe from your list after after hearing from you again in several weeks time — they have forgotten about you already.
So let’s cut to the chase.
What is a solid Online Product Funnel?
An online product funnel is a basically a series of products that you sell to the visitor once they subscribe to your list. If you have 12 products of your own, you will sell them all to the visitor in due time.
So if a visitor signs up to your list, you will have several months of autoresponder messages waiting to be delivered.
On the first week, you could send several excellent emails with valuable content to gain the subscribers’ trust.
On the second week, you can follow up with the subscriber with a week of emails promoting one of your products. Many marketers are leaving money on the table by only promoting a product or service once to the list.
A lot of the times, people will buy after being contacted several times. So try to spend the whole week on selling just one product.
Then you will follow up with series of emails providing content for the next 7 days, and then promote another one of your products and so on…
Do you see how everything works?
If you have 12 products, then you’ll have 24 weeks (roughly 6 months) of autoresponder messages. Just imagine being able to sell to a new subscriber for 6 months.
For every new person that signs up from your squeeze page, your autoresponder series will build a relationship with him and sell to him for 6 months. That’s an amazing online business model.
So if you build a solid online product funnel first, the traffic that you’ll generate later on will be much better utilized.
Online Product Funnel – Summary
Forget about generating traffic for the time being if you don’t have at least one product and several weeks of autoresponder messages for your subscribers.
Remember, your subscribers are most responsive when they first join your list. You need to communicate with them right away to build trust and to make sales. Everyone is so busy nowadays, we forget why we subscribed to a list in the first place.
Always remind yourself why you are generating traffic and the purpose of your online business. At the end of the day, it’s the overall amount of profit you make that matters.
I don’t understand why there are people who focus on generating traffic to build a list but they have nothing to sell!!
It’s selling that makes you profit. Generating traffic alone is useless. You have to sell.
Building an online product funnel will maximize your profit with each subscriber.
But do you know what the funny thing is?
You know that stuff already!
I probably reminded you of what to do with your online business with this article but deep down, you know that it’s nothing ground-breaking. It’s just something that you know already but are NOT DOING.
This is one of the major problems that people have when making money online.
They have the knowledge, but they are hopeless at implementation.
This is why a lot of the times with coaching, the mentor should have the student focus on implementation rather than learning new information.