It doesn’t matter if it’s your first website or if you already have several websites under your belt, one of the most difficult things can be waiting for the initial traffic to come in. Yes, you you’ve spent so much time on getting your blog or website ready, you don’t want it to be a ghost town.
It doesn’t matter how good you are at search engine optimization (SEO), there’s still going to be a waiting period before you really start to rank well for your optimized keywords. I do hope you’re optimizing your website with keywords by the way. It makes a hell of a difference with search engine rankings.
What can you do in the meantime in order to pull traffic into your website to get that initial burst of sales going? You can pay for the traffic through the use of pay per click advertising (PPC).
Pay per click advertising is the most widely used form of advertising on the Internet. Although there are many different places in which you can pick up these ads, the three most popular ones are Google, Yahoo and MSN. Of course, Google is at the forefront as they’re in many different areas of the search engine world.
If you really want to drive some traffic to your website in a hurry, you can get an account with Google and begin running pay per click ads within minutes after you submit your keywords and a relevant ad. Google’s pay per click advertising is called Adwords.
Of course, there are some guidelines that you’re going to need to follow in the process. This will not only help you to pay less for every time somebody clicks on one of your ads, it will also help you to have a higher conversion rate for those that visit your website.
The most important thing that you should do, however, is choose keywords that are relevant to the type of website where you will be driving the traffic. The more relevant your keywords, the higher your conversion rate will be.
You also want to make sure that the landing page for your ads is a relevant to the ads that you are running. If you are purchasing keywords for a dog training manual, for example, you wouldn’t want to have it land on a page about Viagra. Not only would you not get any sales, Google would boost the amount that you would pay for click for using irrelevant keywords (and more than likely disable the keyword altogether).
Tests have shown that landing pages containing the keywords in the browser’s title and in the headline, will increase conversion. This is because it further emphasizes to the visitor that the webpage is relevant to what they are searching for.
As long as you follow a few general guidelines, using PPC advertising can be one of the most effective ways to get to traffic in a hurry and to get the ball rolling on that particular website.
One of the ways where you would use pay per click advertising is when you want to test a product. If you want to know the response the people in your niche will have with your particular product, you can drive pay per click traffic to it. You will get results in a day by checking how many people clicked on the ad and wanting to know more information.
If the response is good, then you can go full throttle with developing that product. This will save you a tremendous amount of time by avoid creating unwanted products or services.