How do you sell online and generate your money? Have you ever thought about this question?
It may seem like a dumb question at first glance but when you’re not making much money, knowing the answer to this question will make a hell of a difference.
I spoke to a few of my subscribers on Skype and one of the most amazing, common problems I found out was that they were not making an effort to sell.
I started to realize that what I thought was common sense, was not in actual fact NOT.
This proves that you can write about your hobby and skill, and people will buy it. Just because you know something, it doesn’t mean that other people do as well.
Back to my subscribers’ problems…they did not put much effort on selling online.
If you think that’s nuts…don’t. Read on and decide if you fall into the same trap!
Many people write articles, build squeeze pages, post on forums, buy ads, build backlinks and blog about their business.
They focus on these tasks daily. They believe that doing enough of these tasks will bring in the money sooner or later. Persistence is the KEY!
If you want to make a good income on the Internet then you need to focus on selling!
None of the tasks that I mentioned above such as writing articles, building squeeze pages, forum posting and so on, are actually selling a product for you.
They are mainly traffic generating tasks.
The whole Internet Marketing industry is screaming that everyone should start building a list no matter what niche they’re in.
I totally agree! However, while all these tasks are essential in generating traffic and building assets, they don’t focus on selling.
I repeat, selling is what brings in the money!
With the above scenarios, how do you think visitors will buy?
Well if the online entrepreneur is smart, he will generate all the traffic to his squeeze page to build his list and the visitors/subscribers will know about the products after reading the salesletter.
They probably arrived at the salesletter via the blog, forum post, an email announcement or from paid ads.
So if the salesletter for the product is crap, then the entrepreneur won’t make many sales. The key to success is the conversion rate of the salesletter.
If you don’t know already, a good salesletter will cost thousands of dollars if you outsource it to a decent copywriter. By the way, paying thousands of dollars doesn’t guarantee that the salesletter will convert well.
This is what the majority of people do when they’re trying to make money online. They convince the visitor or subscriber to check out the salesletter once and then stop!
How Do You Sell Online?
Ok, so what is the answer? How do you sell online?
With my years of experience and from discussing with my Internet Marketing partners, we can all conclude that the bulk of the selling is done by email marketing!
If you want to make sales, the best way to do it is by sending emails which will direct them to the salesletter that will ask them for the sale!
You’re not doing a very good job with selling by just mentioning your product once and then moving on the next thing. You’re taking “No” for an answer too easily.
The majority of your sales are made with sending emails to your subscribers. This is why everyone is saying the “money is in the list”.
How does sending emails generate sales?
Here’s how it works.
When a person becomes your subscriber, you will start sending them entertaining emails with good, valuable information.
This will make them get to know, like and trust you. This will normally take a week or so of emails.
Your next step is send them SEVERAL EMAILS spaced out over a week, which continues to give them good information with a link to buy your product for more detailed instructions.
It is these SEVERAL emails, that will make you the most money with your online business.
If you have more products, then you can repeat the same thing – deliver good content for a week, then sell for a week.
This works because you’re not relying on just your salesletter to make the sale. You’re building trust with your subscribers so that when you suggest a product to them, they will check it out properly. This will increase the conversion of your salesletter by more than 10 times!
So What Are You Doing Wrong?
After knowing all that, ask yourself “Am I sending enough emails to my subscribers?”
If you’re not then you’re not selling hard enough which is why you’re not making many sales.
Not many people buy after taking one look at your salesletter. They will buy if they know and like you. Combine that with a decent salesletter then you’ll make a ton of sales!
I hope you understand and hopefully agree, on the importance of emailing your list. An online business is not like a retail shop. People don’t trust buying from websites. You need to build that trust to make the sale. The best way to build the trust is by using emails.