Outsourcing Internet Marketing Tasks

outsource internet marketing tasksOutsourcing Internet marketing tasks is a must if you want to seriously grow your online business. Actually there’s more and more courses being released teaching you how to outsource your Internet marketing tasks.

The selling point is that you will pay some guy for peanuts to do all the work, while you lie back on the couch, sip a beer and watch TV.

But does that really happen in the real world?

Unfortunately the answer’s NO.

Outsourcing is not as straight forward as that. Which is why we hear about so many Internet marketers pulling their hair out and getting bald (alright, I made that one up).

The truth is, you need a strategy in place before you begin to outsource, otherwise you’ll lose a ton of money.

I know this first hand because I used to think I was smart and started to hire freelancers to do my work. I lost more money than I earned.

First of all, I didn’t really know what I wanted. And because of that, I kept changing my decisions.

Second of all, I gave a lot of the decision making to the freelancers. It sounds really stupid looking back now. But at the time, I thought I was doing the right thing!

Anyway, it’s a long story and I’ll probably share it with you in a future post. For today, I just want to give you some tips on how you should start outsourcing Internet marketing tasks.

Steps To Outsourcing Internet Marketing Tasks

1. List out what needs to be done

If you have a new project or wanting to expand your existing business, list out all the tasks that needs to be done and make sure it’s very detailed.

e.g. writing article, submitting to article directories, build backlinks, update Facebook page, post on forum, create squeeze page etc…

2. Tick off the tasks which can be outsourced

So how do you decide what tasks you should outsource? It’s easy… here’s a checklist:

– Any task which can be outsourced

– Tasks which you don’t like

– Tasks which you are not good at

– Tasks which does not make sense in doing yourself

For example, if I need graphics for a new web page, I will definitely outsource it. That’s because I don’t like designing stuff and doing it will take a lot of my time. So it’s not worth me messing about with it.

graphic designer

Let’s say that  I know how to use PhotoShop and can do the graphics – I will still outsource it. The reason is because other people will do a much better job than me.

So unless I’m a kick butt designer myself, I’ll leave that to the professionals.

Now let’s say that for my online business, I want to write 3 articles a day each containing 500 words. Most people can do that within 2 hours which includes thinking about the topic, keyword research, spell checking etc…

Should you outsource this Internet marketing task because you’re a good writer?

The answer is….”It Depends“.

I hate that kind of reply too but let me explain.

If you only have 2 hours a day to run your online business, then you should outsource writing articles. Otherwise who is going to think about new product ideas, creating products and building relationships with other people?

If you’re working on your online business full-time then you should also outsource your article writing because letting someone else do it will save you 2 hours of time. The point is…writing articles can be outsourced. There is no reason for you to do it by yourself.

OK…so when would you NOT OUTSOURCE your article writing?

When you are not making money online AND when you have the ability to do the task yourself.

Don’t outsource Internet marketing tasks just for the sheer hell of it. Think if it’s needed or not and if you are in the position to outsource.

Hopefully the examples above can help you decide what tasks you need to free yourself from.

3. Documentation

Once you have a list of Internet marketing tasks you can outsource, for each one write a document on how the task should be done. If needed, use videos as well. You can do this by using Camtasia to record yourself doing the job.

This is very important if you want the job to be done properly. That means having the freelancers meeting your high expectations!

With these documents give them to your outsource who will then know exactly what you want and how you want it.

For example, if I want to set up a blog, I require a lot of plugins installed, the permalink structure to be changed, an API key for Akismet, All In One SEO plugin configured properly etc…

When the freelancer goes through the documentation, they can go through your steps and can perform the task the way YOU WANT!

Summary – Outsourcing Internet Marketing Tasks

So the quick guide to outsourcing Internet Marketing Tasks involves:

– List out what needs to be done

– List out what you can outsource

– Document your outsourcing tasks

That’s how you outsource in a nutshell. The above tips will give you a good start. I’ll expand on this more in future..

In the next post, I’ll talk about how to choose and hire your freelancer. Stay tuned!

 

24 Comments

  1. Hey Alan,

    I have been using Odesk for over a 2 years now. I’ve used a wide variety of services from blogging, article marketing , video creation and distribution, graphic design and coding.
    My honest opinion is that there are a lots of under trained contractors out there but once you find qualified workers it is truly liberating feeling.
    This is the only way to clone ourselves ….as of now.

    thnaks for the share

    Akos

    • Akos, yes there are lots of people who should not be offering their services.

      That’s why if you do find a good contractor, don’t tell everyone about it :-)

  2. Hi Alan,
    Yes absolutely right, outsourcing is great. you get your small task ie. article writing etc outsource while you concentrate on marketing your business.
    I outsource my work lot, but yeah I like step 3 on yur post, I think I should implement step 3.

    • Hi Easther,

      Yes…step 3 is a great help when outsourcing :-)

  3. I’ve been trying some outsourcing, without the success I want. However I think it’s because I skipped the third step. I’ll try to make some documents so the exact steps that I want followed are followed.

    • Yep. That would help a lot.

      You can also try recording what you’re doing on screen and show them with your YouTube account. Camtasia is excellent for this.

  4. Very enlightening post. Came here via your guest post on Ana’s TGC site which was also very useful content. As yet I haven’t done any outsourcing but with 9 niche websites and my limited technical skills the time will come very soon when I can’t effectively manage them solo so your advice here is very helpful.

  5. Have you ever had a strange comment on your website and looked at the company website wondering what they are doing since they are making a comment that doesn’t make sense?

    Have recently heard from several friends who had that experience and it was from companies who had outsourced their social media marketing i.e. people who didn’t understand what they were commenting on were doing it in their name.

    So be careful what you outsource:-)

    • Catrina,

      You make no sense to me :-)

      Kidding aside, you made an excellent comment!

      It’s very important to inspect your freelancer’s work before you give them more freedom to do their job.

      So yes…be very careful :-)

  6. If we learn to outsource effectively we can grow our business bountifully. Here are few reasons that stop people fro delegating – Fear… That it won’t get done as well as you would do it or they’re not as experienced… They don’t know as much… They won’t do it right… But if we have systems in place and are requesting feedback we can have stuff done successfully.

    Thanks for sharing.

    • Well said Joyce.

      I didn’t use to outsource at the start either because I thought people can’t do the job as well as me. Big mistake!

      Just think about Founders of companies. Why do they hire so many staff? Why not just do the work themselves?

  7. Hi Alan,

    This is a fantastic post.

    Outsourcing the right way is just smart. And I love the fact that you already said that if we do not have a set goal of what to accomplish we could as well throw the money down the drains.

    I would like to add one of myy favourite outsourcing site, fiverr.com.

    Thanks
    Tosin

    • Hi Tosin,

      Yes, Fiverr.com is a good website to outsource small jobs with. I use that a lot.

      For major projects, I’ve had good experiences with elance.com and odesk.com

  8. Hi Alan, your article is timely. I need to outsource as well. Thanks for the tips. I definitely look foward to your next post, how to hire freelancer.

    • Thanks Viviana.

      I’ll start writing the post on how to a hire a freelancer as soon as I’m in the mood to do so :-)

  9. Hi Alan, knowing upfront what you want really helps. I always outsource my designing tasks, its not because I don’t know how to do it but because I take lot of time in doing that and that time can be utilized somewhere else. So its a win win situation.

  10. Yep, I used to think bloggers were a part time bunch, now I know what a hard working bunch we all are! :)

  11. Good thoughts about outsourcing, Alan. The one that really hits it home for me is knowing exactly what you want BEFORE you outsource it others. Otherwise, you frustrate everyone concerned and it becomes an expensive exercise. Cheers!

    • Thanks Srinivas. Imagine the frustration I get when customers change their minds about the ebook they want me to ghostwrite :-(

  12. Outsourcing is a must for most online businesses but as you said this doesn’t mean that you will just pay others to do all your work, it’s really important to keep doing the crucial parts of your business and outsource everything that you don’t like doing or you are not good at, thanks for all these tips…

    • You’re welcome Kostas. Glad you found the tips useful.

  13. Hey Alan, you are so right. At times outsourcing is a lot like work. For me, I have several in India who do the things I can’t (Graphic design and HTML) but due to the time difference I’ve put in many an 18 hour day.
    Work 8 to 10 during my day, and then stay up collaborating with them and proofing designs etc. until the wee hours of the morning.

    • Wow Warren. 18 hours is long time! I only do that when I have a project launching that is approaching the deadline.

      Perhaps you need to outsource to someone who will collaborate with them :-) I’m sure you’re doing well in your business with your hard work.