If you have a website, you’ll no doubt understand the need to have targeted traffic visit that webpage on a regular basis.
I’ve been stressing this throughout my posts. You only want targeted visitors. The rest of the visitors are there to waste your bandwidth.
Although there are many different ways that you can get this traffic that ranges from social networking to a viral marketing, one of the best ways to receive the traffic is through the search engines themselves. However the algorithm changes a lot, with search engines so I don’t suggest to spend too much time on it.
The art of getting people to your website through the search engines is a process that is known as search engine optimization, or SEO for short. There are many different factors that can help you to get to the top of the search engines but one of the most important is linking.
The first thing that you need to understand is that not all links are created equal. As a matter of fact, some types of links are not going to do you much good at all and others may actually hurt your ranking in some way or another. These are worse that untargeted visitors.
Several years ago, it was easy to get to the top of the search engines by swapping links with other websites. This form of reciprocal linking, however, has now become outdated because of many people taking advantage of the system and ramping up their rankings through massive reciprocal linking. That doesn’t mean, however, that it doesn’t have its place and it can make a difference in your rankings but it should not be the focus of where your incoming links are coming from.
One way links from other websites may be difficult to acquire in some instances but they can do a lot for your search engine ranking. There are several different ways to get these links.
In the first place, you may be able to acquire them if you have a good website and you simply ask for a link from their website to yours. I hope you’re not afraid to ask though. Many people’s online business are not getting anywhere because they don’t have the guts to ask. This includes, asking for the sale, asking for help etc… That’s another story I’ll go deeper in future.
You may also try getting natural links by posting link fodder, controversial or otherwise interesting material on your webpages that will cause people to link to it. When using this technique remember that the words “rude” and “attacking” are not used here. You can be controversial but never attack other people. You’ll only lower yourself to being a cheap character.
Another way that you can acquire back links is by writing articles and posting them to various article directories with a link back into your webpage. Which is what I’ve been talking about in my book “Article Marketing Strategies”.
Using linking in order to ramp up your rankings is not something that can be done instantly. If you are persistent and your efforts, however, you would be pleasantly surprised at how well your rankings will improve once you have these links pointing your direction.
Rome wasn’t built in 24 hours. It was built over a span of many years (I don’t know the exact years though). Same with your link building. Do it daily. Forget about the results for the time being. Just know that it will bring you good results later on.
That’s it for today. But before you go, check out the 2 recent articles I’ve written:
Pay Per Click - 5 Ways To Effectively Attract Buyers
ABCs Of Doing Keyword Research
Talk to you later.
Article Marketing Strategies was launched on April 18th. My first free ebook in internet marketing.
You wouldn’t believe the amount of effort put in for launching a free ebook. Imagine what the big launches are like such as Product Launch Formula, Butterfly Marketing etc…
I’m lucky that I come from an IT background. It was my full time job before I worked full time as an internet marketer. When IT systems rollout, the end users expect to use it on the day of the launch. When everything goes according to plan, everyone will go ahead and do their work. Nothing special.
But if there are bugs and hiccups, then all hell breaks loose.
People will complain, shout and scream and tell their department heads who will make a big issue out of it. This is the sort of pressure I had to go through many times as the Head of IT in several companies.
With pressure, comes planning. For roll out of IT systems or product launches, there is so much planning needed to ensure everything is smooth on the day. You have to meet the deadline.
Without going into too much detail, one of the plans I did for the launch of Article Marketing Strategies was to prepare everything by April 14th.Â This will give me a 4 day buffer incase things go wrong and for me to thoroughly test the workflow. I was still working on the launch till April 18th. Everything went smoothly.
Without the few days of buffer, I would have totally cocked up. This is why I urge you for any major deadlines you have for your business, have a few days buffer. I don’t know why but things never go as they are planned. I’m telling you from experience.
If you have not yet received your free copy of Article Marketing Strategies, please sign up on the right hand side of this blog.
Some updates before I talk about An Internet Marketer’s Typical Day.
I have finished writing my ebook “Article Marketing Strategies” and it is free for download in about 8 hours time. You can download it from this blog by signing up to the newsletter.
I have also just published an article “List Building – How To Build A List From Scratch”. You can read the article here http://ezinearticles.com/?List-Building—How-to-Build-a-List-From-Scratch&id=1101123
I’ve just posted to blog about my typical day as an internet marketer. It consists of 2 parts. The first part is my typical day when I had a full time office job. The second part is my typical day as an internet marketer full time.
You can read the post here –>Â http://www.thediaryofaninternetmarketer.com/a-day-in-the-life-of-a-part-time-internet-marketer-alan-cheng/
That’s it for today. Remember to download the ebook ‘Article Marketing Strategies’ in 8 hours time at http://www.trafficbeast.com
Talk to you later.
Copywriting is a skill which I think all online entrepreneurs should definitely have. Even if you outsource your writing to ghostwriters, you should alter them in some way that it’s in your voice. There is so much writing involved such as articles, emails, web content and blogs…you can’t rely 100% on your ghostwriters to get everything right.
One of the main things which you need to write by yourself are your emails. Whether you are teaching someone a new traffic model or recommending an affiliate program.
Here’s a checklist you can use before hitting that send button to your list.
1. Always write with the thought of how your product or service will BENEFIT the reader.
Eg. A fast car’s benefit is to beat others on the road and look cool.
2.Write as though you are talking to the reader. Use words such as “I’ll” instead of “We will”.
3. Always have in mind what your objective is when writing. If you’re selling an ebook on how to design websites, explain the advantages of having a good design and how it will convert visitors to buyers. Then tell the readers which book you recommend. Make sure you achieved your objective after finishing writing the email. This brings me to my next point…..
4. You need to ask for the sale. I’ve read some emails where I don’t know whether they want me to buy the product or take it as a FYI. Don’t be afraid and just ask for the sale.
eg. Click here to buy, Join my email list.
5. Never copy ads which are prepared for you and send them to your email list. A lot of affiliate programs have copies of ads which you can send to your list. Never just copy and paste. People have seen the same ads everywhere for the product. Their delete key is too convenient for them to use.
6. Always re-read your email or any copy which you have written. Take out those unprofessional grammar and spelling mistakes. You’re running a business here.
7. Make sure your copy is not boring. This is a serious mistake which happens often. People receive too many emails nowadays. Slight sense of boredom and they’ll delete you before reading to the end. Having headlines and sub-headlines make a copy less boring.
8. Limit your lines to 60 characters long. Create a new line so that the width of the copy is short. The copy is more pleasant to read in this format.
9. Never ever criticise other marketers for their style, personality or products. It’ll make yourself look unprofessional.
10. Make sure your emails get pass the email filters. No matter how good your copy is, if it gets treated as SPAM it’ll never get read.
Use this checklist before sending out your emails. You’ll benefit your subscribers and your busines.
It doesn’t matter if it’s your first website or if you already have several websites under your belt, one of the most difficult things can be waiting for the initial traffic to come in. Yes, you you’ve spent so much time on getting your blog or website ready, you don’t want it to be a ghost town.
It doesn’t matter how good you are at search engine optimization (SEO), there’s still going to be a waiting period before you really start to rank well for your optimized keywords. I do hope you’re optimizing your website with keywords by the way. It makes a hell of a difference with search engine rankings.
What can you do in the meantime in order to pull traffic into your website to get that initial burst of sales going? You can pay for the traffic through the use of pay per click advertising (PPC).
Pay per click advertising is the most widely used form of advertising on the Internet. Although there are many different places in which you can pick up these ads, the three most popular ones are Google, Yahoo and MSN. Of course, Google is at the forefront as they’re in many different areas of the search engine world.
If you really want to drive some traffic to your website in a hurry, you can get an account with Google and begin running pay per click ads within minutes after you submit your keywords and a relevant ad. Google’s pay per click advertising is called Adwords.
Of course, there are some guidelines that you’re going to need to follow in the process. This will not only help you to pay less for every time somebody clicks on one of your ads, it will also help you to have a higher conversion rate for those that visit your website.
The most important thing that you should do, however, is choose keywords that are relevant to the type of website where you will be driving the traffic. The more relevant your keywords, the higher your conversion rate will be.
You also want to make sure that the landing page for your ads is a relevant to the ads that you are running. If you are purchasing keywords for a dog training manual, for example, you wouldn’t want to have it land on a page about Viagra. Not only would you not get any sales, Google would boost the amount that you would pay for click for using irrelevant keywords (and more than likely disable the keyword altogether).
Tests have shown that landing pages containing the keywords in the browser’s title and in the headline, will increase conversion. This is because it further emphasizes to the visitor that the webpage is relevant to what they are searching for.
As long as you follow a few general guidelines, using PPC advertising can be one of the most effective ways to get to traffic in a hurry and to get the ball rolling on that particular website.
One of the ways where you would use pay per click advertising is when you want to test a product. If you want to know the response the people in your niche will have with your particular product, you can drive pay per click traffic to it. You will get results in a day by checking how many people clicked on the ad and wanting to know more information.
If the response is good, then you can go full throttle with developing that product. This will save you a tremendous amount of time by avoid creating unwanted products or services.